Biography
I started my career working as researcher/speechwriter to Lord (Alan) Sainsbury. After that I became a copywriter and then a planner in advertising.
After working in agencies for four years, I started my own marketing consultancy in 1988. I've worked primarily in business-to-business and financial with clients including The Stock Exchange, JP Morgan Fleming, Schroders and Gartmore.
I work as a facilitator and consultant. I've a strong background in marketing and am interested in the human aspects of organisation. Some call what I do the "soft" skills... or the "touchy feely" stuff. I prefer to think I can combine a certain amount of business logic with an appreciation of the ability of humans to surprise and amaze us.
In the last few years I've invested a lot of time in personal development, training in NLP (which I give mixed reviews), using theatrical improvisation in business and a post-graduate course in humanistic psychotherapy. These experiences have changed how I think about marketing and the way I engage with my clients.
I'm also a founder of the
Clarity Partnership and a founder member of the
Applied Improvisation Network. I'm an associate with
Smith Associates and a co-author of the book,
Beyond Branding.
I'm a contributor to
Corante Brandshift, an online forum discussing many different aspects of branding theory and practice.
