I have added another way to to purchased the book. You can click on the PayPal link on the right and order the book directly from us. If you use the PayPal method, you will get free shipping in the US and discounted rates on international.
Why do that? I sent in email out to a list of past customers. They had all purchased stuff from us using Paypal. It seemed to make alot of sense to give them that option again.
The other reason is margin. Below is a table of the methods with what the customer pays and what AStronaut Projects gets.
| Method | Book Price | Margin Taken by Distributor | Money Made |
| Amazon | $24.95 | 55% | $11.23 |
| 800-CEO-READ | $24.95 | 30% | $17.47 |
| Direct | 24.95 | 3% (PayPal)+$3.85 (USPS) | $20.35 |
I wanted to provide customers a number of ways to buy the book and give them the option of choosing the one they are most comfortable. We also thought we would be moving more books and would need the outside help on fulfillment. Either way, our latest option provides the best value for customers and Astronaut Projects.
I'm a big fan of the direct sales approach, but it's the hardest. I like to see people expose the economics. It's enlightening to see just how much Amazon takes for being middleman.
Posted by: Terry Frazier | November 11, 2005 at 12:13 PM