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Jory Essay

Jory Des Jardins

The Inevitability of Authenticity

Summary

Over the past few years I’ve accidentally found portals to authenticity. Passing through each portal (portals being jobs, people I meet, situations I find myself in that force me to get closer to who I am)my professional life is never the same. My piece is a narrative of various events in which I get closer to my personal brand of truth, values, and passion through an almost paradoxical medium of corporate America.

Essay Formats

HTML (64K, opens new window)
Acrobat (pdf) File (177K)
mp3 files

• File 1 (8:28, 7.8 MB)
• File 2 (11:47, 10.8 MB)
• File 3 (4:29, 4.1MB)
• File 4 (6:22, 5.8MB)
• File 5 (12:58, 11.9MB)
• File 6 (6:50, 6.3MB)

Evelyn Essay

Evelyn Rodgriuez

Marketing: What's Love Got To Do With It

Summary

Fragmented media, fragmented audiences, fragmented attention, fragmented worldviews. With alarming frequency, business folks will find their trusty mental phrasebooks yield no discernible translations in speaking in the tongue of their customers, colleagues, and industry peers.

Drawing on the kaleidoscope richness of psychologist Clare Graves work and Don Beck and Christopher Cowan's Spiral Dynamics (TM) model, essayist Evelyn Rodriguez applies their worldview research to media and marketing. Yet their model of the evolution of human sense-making frameworks - while immensely valuable - assumes that conceptual empathy is our only hope for communication.

Yet, global brands resonate and reverbate at a fundamental human frequency that transcends mere concepts and beliefs. Even Eskimos understand Hamlet, underscores poet professor Leonard Wolf. The essay also provides guidance on how, as innovators and marketers, we flex our empathetic muscles beyond the limitations of conceptual empathy.

Essay Formats

HTML (73K, will open new window)
Acrobat (pdf) File (231K)
mp3 files

• File 1 (25:59, 23.8 MB)
• File 2 (23:17, 21.3 MB)
• File 3 (30:13, 28.0 MB)

Jeremy Essay

Jeremy Wright

Jonas's Lessons: 5 Honest Letters from an IT Manager

Summary

Jonas Luck is a man. A man with strengths and weaknesses. And, like any man, he has struggles. One of his greatest struggles is with one of his employees – Davis. Davis is a young man full of ideals, ideas and energy. This series of letters describes some of Jonas’s frustrations, lessons and growing pains.

Essay Formats

HTML (38K, new window will open)
Acrobat (pdf) File (133K)
mp3 files

• Coming Soon!

Jeremy's Projects & Blogs

Blog Marketing: Jeremy's first published book will be available on November 15, 2005 tells companies why blogging is important, what it means for them and how best to use this exciting new tool. Blog Marketing's Blog: The blog for Blog Marketing. Ensight: Jeremy's personal blog. b5media: Partnering with Darren Rowse and Duncan Riley, Jeremy recently launched an exciting new blogging network.

Biography

Jeremy Wright is a serial entrepreneur, some have even said a blogpreneur for his focus on communications-oriented ventures. He has been involved in IT, programming and the business side of IT for nearly a decade. He is the author of Blog Marketing, a business book on blogging and writes Ensight, a popular business and technology blog. Jeremy consults on blogging, communication, IT and time management. He is the father of two boys, Evan and Alex, and a semi decent husband to Shannon.

Writing & Consulting

In October of 2004, writing became one of my primary means of income. I regularly write articles, book contributions, product reviews, white papers and courseware for a variety of companies (including Fortune 500s). While my goal with writing was initially to become a freelance writer on a variety of topics, it quickly became clear that writing and consulting went hand-in-hand. As a result, consulting on business, communications, IT, blogging and time management also make up a significant portion of my income. I also blog. A lot. I can’t say I’m an expert so much as a loudmouth on a number of subjects, as I’ve helped hundreds of bloggers start up, and it’s a rewarding experience I wouldn’t trade for anything but chocolate.

Contact Info

Email: jeremy@ensight.org Phone: (506) 466-3855 Skype: jeremy_wright Website: http://www.ensight.org

Marc Essay

Marc Orchant

Work Is Broken: Here's How We Fix It

Summary

Meetings, presentations, and e-mail are a part of many people’s work day. Used effectively, each can help keep teams aligned, impart important information, and move projects forward. We now are bombarded with information from the web, blogs, wikis, intranets, search engines, and other digital sources in addition to paper. We’re challenged to develop and maintain a system for collecting, processing, and acting on all of this information. And the classic techniques we’ve relied on in the past have either ceased to be effective or have simply broken. In this essay, I’ll share some proven techniques for fixing what’s been broken.

Essay Formats

HTML (61K, will open new window)
Acrobat (pdf) File (245K)
mp3 files

• File 1 (4:12, 1.4 MB)
• File 2 (2:25, 0.8 MB)
• File 3 (4:01, 1.4 MB)
• File 4 (7:15, 2.5 MB)
• File 5 (3:19, 1.1 MB)
• File 6 (5:23, 1.8 MB)
• File 7 (4:29, 1.5 MB)
• File 8 (2:01, 0.7 MB)
• File 9 (2:47, 1.0 MB)
• File 10 (4:21, 1.5 MB)
• File 11 (5:02, 1.7 MB)
• File 12 (8:07, 2.8 MB)
• File 13 (2:04, 0.7 MB)
• File 14 (2:45, 1.0 MB)

Marc's Blogs

The Office Weblog (a blog about office and knowledge work)
The Tablet PCs Weblog (a blog about Tablet PCs)
The Unofficial Microsoft Weblog (news and opinion about Microsoft)
Marc's Outlook on Productivity (Marc's original blog)
The Tablet PC Show (a podcast about Tablet PCs with James Kendrick)

Favorite quote on productivity:
"Efficiency is doing things right; effectiveness is doing the right things."
Peter F. Drucker

Lisa Essay

Lisa Haneberg

Breakthrough Experiences

Summary

Those who have experienced and recognize breakthroughs know the specialness of these moments. Breakthroughs are like the rush of a turbo engine or the the joy that accompanies a mountain top epiphany. Breakthroughs help people produce amazing results. This essay explores several questions about breakthrough moments:

1. What is a breakthrough, what does it look like?
2. How well do people recognize breakthrough moments and does this matter?
3. What are the characteristics of the moments before, during, and after, a breakthrough?
4. What can we do to produce more breakthroughs?

Essay Formats

HTML (49K, will open new window)
Acrobat (pdf) File (214K)
mp3 files

• File 1 (18:10, 10.4 MB)
• File 2 (9:45, 5.6 MB)
• File 3 (20:11, 11.6 MB)

Robert Essay

Robert Paterson

Going Home

Summary

400 years ago, a new communication technology and a new way of seeing the universe brought the powerful institutions of the medieval world crashing down and created the modern world. Is blogging and our understanding of networks going to threaten our own powerful institutions? What are the early signs that this may be happening? What may such a revolution in power mean for how we all live?

Essay Formats

HTML (39K, new window will open)
Acrobat (pdf) File (139K)
mp3 files

• File 1 (3:47, 3.9 MB)
• File 2 (2:53, 2.6 MB)
• File 3 (3:22, 3.1 MB)
• File 4 (4:10, 3.8 MB)
• File 5 (5:34, 5.1 MB)
• File 6 (4:53, 4.5 MB)
• File 7 (4:16, 3.9 MB)
• File 8 (5:12, 4.8 MB)
• File 9 (1:14, 1.1 MB)

Johnnie Essay

Johnnie Moore

Simple Ideas, Lightly Held

Summary

Way too many organisational guides trade in complicated rules for dealing with uncertainty. None of them capture the real mystery of what it is to grow something new. It’s a bit like putting up an elaborate rococo trellis and not noticing that instead of a Russian vine, someone’s planted potatos.

In “Simple Ideas, Lightly Held” I suggest some simple practices that allow groups of people to make the most of a complex world, instead of making life, and organisations, complicated and rigid.

Essay Formats

HTML (38K, new window will open)
Acrobat (pdf) File (156K)
mp3 files

• File 1 (10:20, 5.9 MB)
• File 2 (10:44, 6.1 MB)
• File 3 (7:16, 4.2 MB)
• File 4 (8:15, 4.7 MB)

Curt Essay

Curt Rosengren

Passion and Entrepreneurship

Summary

Say the word entrepreneur, and the notion of passion inevitably follows close on its heels. The word immediately brings to mind someone so over-the-moon on fire about what they’re doing that they can’t sit still. Passion is the essence of the entrepreneurial spirit. It is an entrepreneur’s fuel, providing the drive and inspiration to create something out of nothing, enduring all the risks, uncertainty and bumps in the road that that entails.

This chapter takes a look at the role passion plays in entrepreneurial success and offers ideas on consciously leveraging the energy that passion brings with it.

Essay Formats

HTML (54K, new window will open)
Acrobat (pdf) File (171K)
mp3 files

• File 1 (7:37, 7.0 MB)
• File 2 (7:36, 7.0 MB)
• File 3 (8:50, 8.1 MB)
• File 4 (4:03, 3.7 MB)
• File 5 (7:40, 7.0 MB)
• File 6 (5:31, 5.1 MB)

Rob Essay

Rob May

Why Business Matters

Summary

Despite the popularity of business as both a college major and a career path, many people have a negative view on the role of business in our society. This chapter looks at why people view business that way, and why their view should be reconsidered. It discusses the ways in which businesses influence our lives and our culture. It looks at why business matters, and how we can embrace it for positive outcomes.

Essay Formats

HTML (38K, will open new window)
Acrobat (pdf) File (135K)
mp3 files

• File 1 (6:20, 5.8 MB)
• File 2 (4:47, 2.2 MB)
• File 3 (9:13, 8.5 MB)
• File 4 (6:03, 5.6 MB)
• File 5 (8:47, 8.0 MB)

Jory Bio

Biography

Jory Des Jardins is a freelance writer and media consultant involved with a number of blogging initiatives, working with businesses on communications strategy and with media companies on enhancing communications through content. She is a co-founder of BlogHer, an organization designed to provide education, community, and exposure for women bloggers. Her most recent work can be seen in Inc. and Fast Company magazines. Currently she's writing a career memoir.

Jory’s most recent work can be seen on her blog Pause.