What's In a Name?

Chipotle Mexican Grill had their IPO last week and the WSJ ran a short piece on the titles that company leaders use.

The customer service manager goes by "Manager of Duct Tape and Plungers". The guy who runs creative-services is the head of "Special Weapons and Tactics". Finally, the company's spokeman goes by "Director of Hoopla, Hype, and Ballyhoo".

That probably gives some indication of the kind of place it is to work. :)