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My friend Jackie at Church of the Customer had a great post last week on Stealth Marketing.
The California Management Review advocates using deceptive, covert methods for marketing to your customers. Read the article. This is coming from the Hass School of Business.
This didn't get the buzz I expected.
I wanted to make sure you saw it.
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» Lying in Business from BusinessPundit
Todd has a great post about lying in business. It references Jackie's post on stealth marketing, which came from this article from the California Management... [Read More]
» The Sneaky Side of Viral Marketing from James Archer
Word of mouth is powerful, complex, and elusive -- the holy grail of promotional campaigns. Anything that valuable should be pursued, but do some agencies take viral marketing too far? [Read More]
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