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Here is another take on all the talk of open source marketing. James Cherkoff from the Modern Marketing Blog uses the common example of Dean's campaign and the uncommon examples of GE and Mercedes-Benz.
I again like the ideas, but I still feel we are playing at the edges of this.
[via COTC at TraderMike]
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Bob Garfield's Ad Age article has lots of great snippets in it. Here's a couple... Hear that? In the distance? It's a crowd forming -- a crowd of what you used to call your audience. They're still an audience, but [Read More]
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