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Disaster? Hmm … depends how you measure success. If you measure success by market capitalization, then don’t bet against this merger. ESL Investments makes sound investments having averaged 30% returns on their investments since its inception in 1988 (stat from the WSJ).
I do think this merger lacks ‘soul’ because it seems to be more about creating wealth for shareholders than about creating value for customers. In other words, I see this merger benefiting Wall Street more than benefiting Main Street.
Posted by: johnmoore (from Brand Autopsy) | November 18, 2004 at 11:05 AM