Brand You Boot Camp
In Re-imagine, Tom Peters lists a series of questions from their Personal Brand Equity Evaluation [p243]:
- I am known for [2 or 3 items]; next year at this time I will be known for [1 item].
- My current project is challenging me in the following ways [3 items].
- New things I have learned in the last 90 days include [2 or 3 items].
- My public "recognition program" consists of [2 or 3 items].
- Additions to my Rolodex in the last 90 days include [2 or 3 names].
- My resume is Discernibly Different from last year at this time in these [1 or 2] ways.
Todd,
What is the definition of a public "recognition program"?
Posted by: Mike | June 11, 2004 at 05:29 PM
I took it to mean public relations. Are you recognized as an industry expert? Are you speaking at conferences? Are you being quoted in the media?
What did you think?
Posted by: Todd | June 11, 2004 at 07:00 PM
Todd,
I took it the same way: Authoring articles/books, BLOGGING :-), being quoted, speaking, etc.
Jon
Posted by: Jon Strande | June 12, 2004 at 06:34 AM
Todd,
I took it the same way, but the quotes being around "recognition program" instead of the whole thing gave me pause to ask. If he'd said public "brand recognition" program, it would have made perfect sense.
Posted by: Mike | June 12, 2004 at 11:30 AM