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Jerry...

There is a Q&A with Jerry Seinfeld in WSJ today [sub. needed]. The questions were under the heading "Creativity".

This is the best exchange:

WSJ: Most ad folks think the 30-second commercial is the optimal format. Your "Webisode" lasts for several minutes. Do consumers have that long an attention span?

Mr. Seinfeld: There is no such thing as an attention span. There is only the quality of what you are viewing. This whole idea of an attention span is, I think, a misnomer. People have infinite attention if you are entertaining them.

May 20, 2004 in Advertising |

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» Attention spam: Blog style from "Hello_World"
I was reading Todd's post regarding attention span, while on the face of it Seinfeld's answer is close to spot-on, I still think there is an argument for bite-size chunks. If you know something is long, you'll be less likely [Read More]

Tracked on May 21, 2004 at 12:11 PM

» Attention spam: Blog style from "Hello_World"
I was reading Todd's post regarding attention span, while on the face of it Seinfeld's answer is close to spot-on, I still think there is an argument for bite-size chunks. If you know something is long, you'll be less likely [Read More]

Tracked on May 21, 2004 at 01:53 PM

» Attention spam: Blog style from "Hello_World"
I was reading Todd's post regarding attention span, while on the face of it Seinfeld's answer is close to spot-on, I still think there is an argument for bite-size chunks. If you know something is long, you'll be less likely [Read More]

Tracked on May 21, 2004 at 01:56 PM

» Attention spam: Blog style from "Hello_World"
I was reading Todd's post regarding attention span, while on the face of it Seinfeld's answer is close to spot-on, I still think there is an argument for bite-size chunks. If you know something is long, you'll be less likely [Read More]

Tracked on May 21, 2004 at 01:57 PM

» Attention spam: Blog style from "Hello_World"
I was reading Todd's post regarding attention span, while on the face of it Seinfeld's answer is close to spot-on, I still think there is an argument for bite-size chunks. If you know something is long, you'll be less likely [Read More]

Tracked on May 21, 2004 at 01:58 PM

» The truth about Copy-Intensive advertising from An Entrepreneur's Life
...courtesy of a brilliant snippet from Jerry Seinfeld, via A Penny For. Here's the link. [Read More]

Tracked on May 26, 2004 at 12:36 PM

» Yadda, Yadda, & Yadda Some More from The Pre-Commerce Blog
Seinfeld tells you why your web copy doesn't have to be brief, and your web pages don't have to be short. From an interview in the Wall Street Journal: WSJ: Most ad folks think the 30-second commercial is the optimal format. Your "Webisode" lasts for s... [Read More]

Tracked on June 12, 2004 at 12:47 PM

» Yadda, Yadda, & Yadda Some More from The Pre-Commerce Blog
Seinfeld tells you why your web copy doesn't have to be brief, and your web pages don't have to be short. From an interview in the Wall Street Journal: WSJ: Most ad folks think the 30-second commercial is the optimal format. Your "Webisode" lasts for s... [Read More]

Tracked on June 12, 2004 at 12:51 PM

Comments

Todd, this is a GREAT find - thank you very much for sharing!!

Jon

Posted by: Jon Strande | May 22, 2004 at 09:42 AM

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