Power Brands

I opened up the April 19th issue of Forbes that someone passed along and found a foldout section on brands. I thought it would go along well with Brand Week.

The article talks about the value of brands and computes a financial value for them. Nothing particularly new, but it is interesting to look down the list. You will find all of the usual suspects from J&J to GE to UPS. P&G tops the list with an estimated corporate brand value of $107.4 billion.