Books Ben and Jackie Recommend

Since we just finished the book tour, I thought I would give you some more potential reads.

Here is a list of books that Ben and Jackie recommend at the end of their Discussion Guide.

• The Anatomy of Buzz by Emanuel Rosen


• Selling the Dream by Guy Kawasaki


• Purple Cow by Seth Godin


• Permission Marketing by Seth Godin


• Unleashing the Ideavirus by Seth Godin


• The Loyalty Effect by Fredrick Reichheld


• The Secret of Word-of-Mouth Marketing by George Silverman


• Customer.Community by Drew Banks and Kim Daus


• The Experience Economy by Joseph Pine and James Gilmore


• Influence by Robert Cialdini