Business Blog Book Tour #2
Author: Ben McConnell and Jackie Huba
Title: Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force
Dates: March 15th - March 26th
About McConnell and Huba
About Ben and Jackie: "Creating Customer Evangelists" authors Ben McConnell and Jackie Huba have extensive experience in marketing, management and communications. They are founders and principals of Wabash & Lake, a customer evangelism experience firm that has trained dozens of companies and thousands of people on the six tenets of customer evangelism. They are columnists for MarketingProfs.com and speak frequently at industry conferences and company meeting kick-offs.
Prior to Wabash & Lake, Ben McConnell was senior vice president and managing director for a marketing firm and worked with numerous Fortune 500 clients. Trained as a journalist, Ben also co-founded dallasnews.com, the online presence for The Dallas Morning News, the eighth-largest newspaper in the United States.
Prior to Wabash & Lake, Jackie Huba was marketing chief for a marketing agency that worked with a variety of Fortune 500 clients, including Campbell Soup, P&G, Wyndham Hotels, and Eli Lilly. She also spent 12 years at IBM, where she was a marketing manager in its software division.
To find out more about the Ben, Jackie, and the book, visit their website.
Tour Stops
- March 15th - businesspundit
- March 16th - Paul and John at Brand Autopsy
- Welcome - Creating Customer Evangelists
- Blame it on Tivo
- Evangelist in the Midst
- Hot Evangelists Now! - How about later?
- If You Could Turn Back Time
- If You Could Turn Back Time II
- Creating Customer Vigilantes
- The Evangelist Responsibility
- March 17th - Jeremy at Ensight
- Business Blog Book Tour
- Customer Evangelists: The Concept
- The Focus: Too Narrow
- The Process: For Companies of All Sizes
- Blogging: How Does It Fit
- Blogging: Increasing Communication
- Blogging: Why It Works
- Businesses: 3 Tips
- Businesses: Don't Make This Mistake
- Farewell to Ben and Jackie
- March 18th - Jon at Business Evolutionist
- Creating Customer Evangelists
- Buzz and Chucks - Starting a consulting company
- B2B Buzz Examples"
- Other Companies to Profile?
- Updating Your Book
- Would You Vote for Me?
- The City Islanders - Sports Marketing
- BBBT rolls on
- March 19th - Jennifer at What's Your Brand Mantra?
- Blogging and Customer Evangelism
- Customer Plus-Delta and Blogging
- Napsterize and Bite-Size
- Building Buzz with Blogging
- Creating Community
- Creating a Cause
- Customer Evangelist Wrap-Up
- March 22nd - Dana at Danavan.net
- BBBT #2 is Here Today
- Where is the Corporate-to-Customer Loyalty?
- Do Companied Fear Customers Plus-Delta?
- How Does a Company's CCE Initiative Fit With Their Ad Agency?
- The BBBT is on the Way to The Next Stop!
- March 24th - Doug at Small Business Blog
- BBBT Arrives - Creating Customer Evangelists
- BBBT - Using an Idea Virus to Boost Success - Creating Customer Evangelists
- BBBT - Final Question: Spotting an Evangelist - Creating Customer Evangelists
- March 25th - Todd at A Penny For...
