Business Blog Tour #10
Author: Darren Rovell
Title: First in Thirst: How Gatorade Turned The Science of Sweat into a Cultural Phenomenon
September 26th - Learned on Women
September 27th - Brand Autopsy
September 28th - Marketing Playbook
September 28th - Slacker Manager
September 29th - Personal MBA
Posted at 10:59 PM | Permalink
Business Blog Tour #9
Author: Seth Godin
Title: All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
May 23rd - Brand Autopsy
May 24th - Hello_World
May 25th - Church of the Customer
May 26th - metacool
May 27th - Brand Mantra
Posted at 03:26 PM | Permalink
Business Blog Tour #8
Author: Robin Wolaner
Title: Naked in the Boardroom: A CEO Bares Her Secrets So That You Can Transform Your Career
March 14th - re:invention
March 15th - Businesspundit
March 16th - 800-CEO-READ
March 17th - WonderBranding
March 18th - Community Guy
Posted at 04:48 PM | Permalink
Business Blog Tour #7
Author: Wayne McVicker
Title: Starting Something:An Entrepreneur's Tale of Control, Confrontation & Corporate Culture
Posted at 01:50 PM | Permalink
Business Blog Book Tour #6
Author: Robert Spector
Title: Category Killers: The Retail Revolution and Its Impact on Consumer Culture
Dates: January 24th - January 28th 2005
To find out more about Robert and the book, you can visit his website.
Tour Stops
Posted at 10:01 AM | Permalink
Dates: October 11th - October 20th
To find out more about the Ries and the book, you can visit their website.
Tour StopsPosted at 11:34 AM | Permalink
Business Blog Book Tour #4
Author: Tom Ehrenfeld
Title: The Startup Garden
Dates: July 14th - July 22nd
To find out more about Tom and the book, you can visit Tom's website.
Tour StopsPosted at 08:41 PM | Permalink
Business Blog Book Tour #3
Author: Seth Godin
Title: Free Prize Inside: The Next Big Marketing Idea
Dates: May 3rd - May 14th
To find out more about Seth and the book, you can visit Seth's website or his blog.
Tour StopsPosted at 08:37 PM | Permalink
Business Blog Book Tour #2
Author: Ben McConnell and Jackie Huba
Title: Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force
Dates: March 15th - March 26th
About McConnell and Huba
About Ben and Jackie: "Creating Customer Evangelists" authors Ben McConnell and Jackie Huba have extensive experience in marketing, management and communications. They are founders and principals of Wabash & Lake, a customer evangelism experience firm that has trained dozens of companies and thousands of people on the six tenets of customer evangelism. They are columnists for MarketingProfs.com and speak frequently at industry conferences and company meeting kick-offs.
Prior to Wabash & Lake, Ben McConnell was senior vice president and managing director for a marketing firm and worked with numerous Fortune 500 clients. Trained as a journalist, Ben also co-founded dallasnews.com, the online presence for The Dallas Morning News, the eighth-largest newspaper in the United States.
Prior to Wabash & Lake, Jackie Huba was marketing chief for a marketing agency that worked with a variety of Fortune 500 clients, including Campbell Soup, P&G, Wyndham Hotels, and Eli Lilly. She also spent 12 years at IBM, where she was a marketing manager in its software division.
To find out more about the Ben, Jackie, and the book, visit their website.
Tour Stops
Posted at 08:33 PM | Permalink
Business Blog Book Tour #1
Author: Barry Moltz
Title: You Need to Be a Little Crazy : The Truth about Starting and Growing Your Business
Dates: February 2nd - February 9th
Barry Moltz is a Chicago-based serial entrepreneur who has started three seperate businesses. His book "You Need to Be A Little Crazy" is as straight and honest as it gets when talking about starting and growing your own business. Being involved in small business, the book really struck a chord with me.
Barry has been gracious enough to offer his time to the BBBT. To find out more about the Barry and the book, visit barrymoltz.com.
Tour Stops
Posted at 08:31 PM | Permalink
